Regional Roots

A Food Journey That Transformed the Region

Our Story

The Visionary Spark

16k+

Customer Satisfaction Rate

2,700+

Diverse Employees

Alyasra was founded in 1988 with a simple goal: to deliver great food. Over time, it became a trusted distribution partner across the GCC, representing quality, innovation, and trust in every bite.

How it Started?

Alyasra Foods was officially established in Kuwait, marking its entry into the food distribution market.

Expansion into fashion with Alyasra Fashion alongside food operations.

Secured major global partnerships with brands like Sadia and BRF.

Expanded distribution operations across Saudi Arabia and Iraq.

Launched Makani Foods and strengthened the Direct-to-Consumer channel.

Invested in digital platforms for streamlined B2B ordering and operations.

Reaffirmed commitment to sustainability, launching new packaging and eco-efficiency standards.

Vision

To position Alyasra Foods as the region's leading food solutions provider. Recognized for innovation, customer-centric service, and sustainable growth across all distribution channels.

Mission

To build and nurture strong brands that deliver premium nutrition across diverse channels, driven by operational excellence, exceptional customer experiences, and agile responsiveness to evolving market needs while creating lasting value for all stakeholders and strengthening our position in the food distribution industry as a "Top 3 Player".

Values

We honor our word and prioritize transparency in every relationship and transaction.

Our Leadership Team

Ahmed Y. AlSager

Chairman

Mohamed Y. AlSager

Co Founder & Director

George Abi Najem

Chief Executive Officer

Rami Abdulsallam

Director – Food Service

Adel AlMereri

Regional Chief Financial Officer

Maroun Elias Zgheib

Chief Growth and Financial Officer

Ihab Zaherddin

Sales Director

Heba El Bahra

Regional Customer Experience & Beverages Director

Iftekhar Ansari

Market Planning Head

Yasser Abdelmoaty

Regional Human Resources Director

Hicham Elakhdar

Warehouse Director